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Big Victory for One Brand’s Zero Tolerance Anti-Counterfeit Policy

The following shared article titled, “Tracking Down a Counterfeiter, Bottle by Bottle, and Finding Justice” was published on the Corporate Counsel an ALM website on May 3, 2017, and written by SUE REISINGER.

The lead counsel on this case, Geoffrey Potter, Esq., re-published the article on LinkedIn on May 5, 2017, with the following comment:

“Living Essentials Marketing LLC, the makers of 5-Hour Energy drinks spent nearly $3.5 million tirelessly tracking down, bottle by bottle, a large counterfeiting ring that was producing and selling fake drinks in 2011 and 2012.”

The article continued, “The Farmington Hills, Michigan based company’s efforts paid off. Last week, the U.S. Federal District Court in San Jose sentenced a key defendant to seven years in prison as part of the first-ever U.S. criminal prosecution of a food or beverage counterfeiting operation.”

The success of this case is a terrific example of what can be accomplished through a brand owner’s zero tolerance anti-counterfeit policy, and the effective use of an IP legal and private investigation team.

https://www.pbwt.com/content/uploads/2017/05/Corporate-Counsel-Tracking-Down-a-Counterfeiter-Bottle-by-Bottle-and-Finding-Justice-May-2017.pdf

 

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Ron Alvarez is an IP Protection and Investigations specialist at XG Consultants Group, Inc., in New York City. He is a former NYPD lieutenant where he investigated robbery, narcotics, internal affairs, and fine art theft cases. Ron is a graduate of the FBI National Academy and earned a B.A. in Government and Public Administration from John Jay College of Criminal Justice in Manhattan. He has published a number of articles on various topics for PI Magazine. Ron is licensed in New York State.

1 comment on “Big Victory for One Brand’s Zero Tolerance Anti-Counterfeit Policy

  1. Pingback: Wanted: Another Counterfeit Manufacturer in China – IP-PI-BLOG

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