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Monitoring Your Brand on the Internet

One of many things a New York Times article titled, “A Small Table Maker Takes On Alibaba’s Flood of Fakes,” published on March 17, 2017, and written by MICHAEL SCHUMAN, demonstrates is this:

It is an uphill battle for any brand owner (big or small) to combat e-commerce IP infringement without a robust Internet monitoring service.

The following quote from the article says it all, “Against one of the world’s biggest tech firms, Mr. Hankerson employs his iMac, $74-a-month image-searching software, his phone and a lot of time — sometimes, he says, 12 hours a day.”

Without contracting an Internet monitoring service to help the brand owner know its Internet presence, it’s almost impossible to fight e-commerce infringement with any real effectiveness.

Link to the complete New York Times article:

https://www.nytimes.com/2017/03/18/business/alibaba-fake-merchandise-e-commerce.html?mwrsm=LinkedIn&_r=0

 

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Ron Alvarez is an IP Protection and Investigations specialist at XG Consultants Group, Inc., in New York City. He is a former NYPD lieutenant where he investigated robbery, narcotics, internal affairs, and fine art theft cases. Ron is a graduate of the FBI National Academy and earned a B.A. in Government and Public Administration from John Jay College of Criminal Justice in Manhattan. He has published a number of articles on various topics for PI Magazine. Ron is licensed in New York State.

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