The following article titled, “La Liga Gets Tough on Piracy of Its Content” published in the NY Times on April 8, 2017, and written by The Associated Press, is a good example of a major sports entity taking the fight against content piracy to the infringers not only in their country, but beyond their borders.
In the situation detailed in the article, the Spanish soccer league “La Liga” has made the decision to take proactive measures to reduce the digital theft of their games, and for good reason.
According to the article, “Studies indicate that digital piracy robs Spanish soccer of nearly $186 million each season…” and “…the market value of the retransmissions was estimated at more than $437 million.”
What makes this proactive approach impressive is that they are casting a net well beyond Europe to address the problem. Not only is the Spanish soccer league using proprietary tools to track their content, but they have reached out to various social media and research platforms (i.e., Google, Facebook, Twitter, etc.) to block the retransmissions of their games, and, according to the article, last year they met with the U.S. Intellectual Property Enforcement Coordinator to further that effort.
La Liga is on the right track to address this epidemic through transnational collaboration, since, after all, it is a crime without borders.
Link to the NY Times article…
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