Dear IP PI Blog Readers:
I just want take a moment to bring to your attention the “New” digital format of the Brand Protection Professional (BPP), which is a publication of Michigan State University’s Center for Anti-Counterfeiting and Product Protection (A-CAPP).
Here is a quote from the magazine’s editor, Leah Evert Burks regarding this new digital format:
“… I am excited to introduce our new digital format! As part of our commitment, we have dedicated resources to making the BPP more technically versatile, which will enable the content to be more findable and shareable by our community. Likewise, it will be easier to read and navigate through each issue on your various devices. We hope that you will enjoy the functionality of this new format and are assured that we are dedicated to continuing to provide the brand protection community with relevant and concise content on issues we care about. True to our mission, we have improved the BPP to continue to be an “accessible comprehensive forum containing essential information for the brand protection community.”
I have been a regular reader of BPP for several years now and have found it to be a credible and comprehensive source of news and research in the field of anti-counterfeiting and brand protection.
I have no doubt that after reading this BPP quarterly issue, you will become a regular reader too.
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